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浅析防水涂料业界的四张底牌

发布时间:2014.07.28    点击数: 98033

        2014年下半年的涂料市场会出现哪些变化呢?今年下半年的涂料市场走势将会呈现哪些特征呢?其实市场走势很难被准确预测的!俗话说以不变可以应万变,如今涂料企业要关注四点:性价比、个性化、品牌意识、环保理念,下半年的日子就不会太艰难。

 

综合性价比是焦点

        面对消费者对产品性价比的要求越来越高,涂料企业开始综合考虑将价格、服务和质量三者进行完美结合。降低成本、合理标价、创新产品、注重细节、完善服务,这一系列举措对于涂料企业来说都是必不可少的。毕竟,无论客观环境、消费者心理如何变化,修炼内功、厚积薄发始终都是企业制胜的秘诀。

 

个性化需求日益凸显

        80后逐渐成为家装主力军,他们的消费心理也随之成为了影响整个市场消费趋势的重要因素。后是追求个性化生活的一代,面对装修更是如此,混搭风格、时尚款式、另类装饰等样样都不能少。这种市场容量的大幅增长从侧面反映出消费者的需求,所以2014年的涂料市场,个性化需求必定是不可或缺的关键词之一。

 

品牌意识越来越强烈

        随着人们生活水平的不断提高,防水涂料市场的消费者在购买防水涂料产品时所考虑的因素不仅仅只是局限在价格和质量上,还会更多地考虑产品品牌所带来的附加价值。换句话说,消费者的品牌意识正在与日俱增,涂料不仅仅只是装修材料,更能体现一个人生活品位、底蕴内涵。面对消费者品牌意识越来越强,品牌的塑造变成了涂料企业吸引更多客流的一法宝。

 

绿色环保是不变的主旋律

        近年来,环保一直都是装修领域中的热门话题之一,今年下半年,这个词依旧会是涂料市场上的一大主角。据了解,现在的涂料市场消费者在购买产品时对环保的要求变得更高:不仅会详细了解产品的有害物质含量,而且还会优先选择那些得到各种环保认证的产品。随着人们消费水平的不断提高,对于那些环保系数高的产品,大家不仅有意愿购买,同时也具备了购买的经济实力。

 

        关于QY千亿国际智能 About Liangshi InteRobot:
        上海QY千亿国际智能科技股份有限公司(股票代码:837430 厚积薄发 持续创新),为全球客户提供智能制造和表面处理系统解决方案,从业30多年,是一个集研发、设计、制造、工程安装、工程咨询于一体的专业化制造及自动化智能控制系统集成公司,能为客户解决:
        Shanghai Liangshi InteRobot Technology Corporation (Stock Code: 837430 Accumulate richly and break forth vastly; innovate continuously) provides surface treatment sandblasting system solution for global customers. By engaging in this industry for more than twenty years, we're a professional manufacturing and automatic intelligent control system corporation, which integrates researching, designing, manufacturing, project installation and project consulting. We can provide our customers with:
        1、化学表面处理喷抛丸、喷丸强化设备、热喷涂和涂装设备工艺系统解决方案和工艺装备;
              We provide process system solution and process equipments of surface treatment sandblasting shot blasting, shot peening, enameling, thermal spraying, coating equipment.
        2、智能制造自动化机器人应用工艺系统解决方案和工艺装备;
              We provide professional system solution and process equipments of automation and robot technology application.
        3、食品乳品、制药、生物、制冷、石油化工、船舶制造、能源、造纸、纺织系统领域承压系统集成整体解决方案;
              We provide professional integrated solution for pressure bearing system in fields of food dairy, biopharmaceutical, refrigerating, petrochemical, marine engineering, energy, paper-making, fabrics, etc.
        4、涂装环保设备:VOC废气、废水、粉尘处理和噪音治理系统工艺解决方案和工艺装备。
              We provide environment protection blasting and painting equipment: process solution and equipment of VOCs waste gas, waste water, dust, noise treatment system.
         5、专业提供压力容器设计制造:为食品乳品、生物制药、水处理、制冷、石油化工、船舶海工、电力能源、造纸纺织、有色金属等领域提供承压系统集成整体解决方案。
              Professionally provide the design and manufacture of pressure vessels: providing overall solutions for pressure system integration in the fields of food and dairy, biopharmaceutical, water treatment, refrigeration, petrochemical, shipbuilding and marine engineering, power and energy, paper and textile, non-ferrous metals and other fields.
        企业主导产品如下 The leading products of our company are as follows:
        主营业务:智能制造和表面处理工程系统集成的设计、研发、生产和销售。
        Main business: design, research, production and sales of surface treatment engineering system integration.
        六类主要产品:自动化涂装生产线、智能机器人喷涂系统、自动化喷抛丸生产线、智能机器人喷抛丸强化系统、自动化热喷涂系统、涂装节能环保设备。
        Six main product categories are: automatic painting production line, intelligent robot painting system, automatic shot/wheel blasting production line, intelligent robot shot peening system, automatic thermal spraying system, energy saving and environmental protection equipment for painting.
        产品主要应用于:新材料、新能源、工程机械、汽车制造、集装箱、船舶海洋工程、航空航天、港口桥梁、电子电气、环保工程、印刷造纸机械、医疗机械、纺织机械等领域。
        The products are mainly applied in: new materials, new energy, engineering machinery, automobile manufacturing, containers, marine engineering, aeronautics and astronautics, port bridges, electronic and electrical, environmental protection engineering, printing and papermaking machinery, medical machinery, textile machinery and so on.
        公司生产的表面工程系统集成具备智能、自动化的特点,可实现工业生产过程自动化控制,因而属于自动化装备。根据《高端装备制造业“十二五”规划》中对高端装备的定义“主要包括传统产业转型升级和战略性新兴产业发展所需的高技术高附加值装备”,公司产品属于高端装备,是为国民经济其他行业提供技术装备的战略性产业。
        The surface engineering system of our company integrates the characteristics of intelligence and automation, it can realize the automatic control of industrial production process, so it belongs to automatic equipment. According to the definition of premium-end equipment of 《The 125th programme of premium-end equipment manufacturing industry》, “it mainly includes the high technology and high value-added equipment required by traditional industrial transformation upgrading and the development of strategic new-emerging industries”. The company's products belong to the premium-end equipment, which is a strategic industry that provides technical equipment for the other industries of the national economy.
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